Luxury hotel chain Conrad Hotels has hired Richard Blamey to head its communications worldwide.
Blamey takes on the recently-created role of vice-president - marketing.
He joins from internet services company Open World, where he was managing director of marketing and sales for the last year.
Reporting to Conrad president Clem Barter, Blamey will oversee the development of the Conrad brand globally and implement strategies for all aspects of marketing and communications.
His appointment follows the announcement late last year that Conrad and Hilton Hotels have formed a joint venture to expand the Conrad chain.
Currently consisting of 12 hotels, it is looking to increase its US presence.
'He will be making sure the PR is following the communications strategy created to expand the luxury aspect of Conrad hotels,' said PR director Catherine Couplan, who now reports to Blamey.
'We intend to expand in the next five years so it's important that there's co-ordination between marketing and PR,' she added.
Blamey will divide his time between London and Brussels.