TV channel Food Network UK brings in Frank PR for consumer PR drive

Food Network UK has handed a consumer PR brief to Frank PR following a three-way pitch.

Food Network UK: account win for Frank PR
Food Network UK: account win for Frank PR

The agency is charged with building awareness of the entertainment, food and lifestyle channel, driving audiences to its signature shows and providing ongoing social media and digital support.

Food Network EMEA managing director Nick Thorogood commented: 'Frank offered the stand-out creative ideas we were looking for but with strong strategic insight, along with the digital expertise we need now the channel is in its second year of broadcast in the UK.'

Launched in November 2009, Food Network UK is a lifestyle channel and associated website that attempts to approach food through pop culture, competition and travel.

The channel recently bought the rights to screen Gino v Britain presented by Claire Sweeney and TV chef Gino D’Acampo.

Alex Grier, managing director at Frank, said: 'Food Network UK has a refreshing entrepreneurial spirit and innovative attitude, making it a fantastic brand that we’re very pleased to be working with.'

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