Flack: Big plans for new agency

Mark Borkowski has big plans for his new agency - literally. When Flack called this week he was busy checking out 1,000 square feet of hired space in London's West End for his mysterious and ground-breaking new venture, while he awaits more permanent premises. Meanwhile, his former agency, controversially renamed Beige, has wiped away any memory of its erstwhile leader by neatly re-badging the existing Borkowski website ...

10 Yetis has borne the brunt of some rather aggressive commentary from the loftily named Ministry of Truth blog. The bloggers hit upon a press release issued by the agency claiming that more than half of parents do not think sex education should be taught to children in school from a young age. According to the blog, 10 Yetis runs 'shitloads of contrived but otherwise entirely meaningless surveys' for clients. Harsh claims indeed - the survey is an excellent PR tool.

No response from the wounded Yetis as yet...

Engine Group president Robin Wight appears to have pretensions to royalty. In a light-hearted blog, he commented on how the royal family has been managing its brand image 'brilliantly'. He added: 'My ambition is for Engine to eventually become By Appointment To Their Royal Highnesses, the Duke and Duchess of Cambridge, Suppliers of Communication.' You mean you want to spin for Wills and Kate, eh Dicky?

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