Agencies Kindred and Grayling join forces for cancer campaign

Kindred and Grayling have been appointed by the Anglia Cancer Network for a campaign to raise awareness of the symptoms of bowel, breast and lung cancer.

DH initiative: Be Clear On Cancer
DH initiative: Be Clear On Cancer

Anglia Cancer Network is made up of six Primary Care Trusts in Anglia.

The agencies will work together to communicate the symptoms of the three cancers, which have significantly improved survival rates if diagnosed early, to people over the age of 50 in the area. Dr Gina Radford, who leads the work at Anglia Cancer Network, said: 'Through this project, we hope to raise awareness of the symptoms of these cancers and encourage people to present them to their GP as soon as possible.'

Under the banner of the Department of Health's Be Clear on Cancer initiative, the programme will involve a mixture of traditional PR and face-to-face interventions.

Led by divisional director Caroline Greenaway, Grayling has a programme of activities planned such as specially organised roadshow-style events, music performances at popular events and attractions in the region, and a presence at various local events such as car boot sales and carnivals.

The Kindred team, led by director Sue Nelson, will focus on face-to-face interventions.

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