Internet news service Ananova has appointed a press officer to replace launch PRO Deborah Stevens.
Deborah Lightfoot takes over the position, arriving from Leeds-based agency Sinclair Mason where she was an account manager for two-and-half years.
'The Ananova PR role has changed a great deal since the launch last April,' said Lightfoot, who is marshalling a national marketing drive for the spring.
'I intend to build on the huge amount of positive PR so far, and turn the focus towards building a consumer brand that ensures users understand and are aware of the depth of the service offered over and beyond the virtual newscaster,' said Lightfoot, who will report to Ananova commercial director Vivienne Adshead.
'Deborah's consumer background and creativity are ideal to deliver a campaign that positions us as a brand leader in real-time news and information delivery,' said Adshead.
Orange acquired Ananova last year for pounds 95m.