Nelson Bostock Communications has won a three-way pitch to handle PR for business365.com, the portal targeting the SME community.
The site is part of the 365 Corporation, the digital media communications firm that also runs sites including football365.com and future365.com.
Launched at the end of 2000, business365.com offers products, advice and information.
'We will be looking to build on the strong heritage that has seen the 365 brand establish a strong reputation through a variety of media relations and media promotions tactics,' said NBC account director Howard Bowden.
He will lead a team of three and report to 365 PR manager, Ali Durban.
Norwich-based The Point was the incumbent agency which did not repitch for the six-figure fee contract. The pitch also included Bite Communications and Harvard Centro.
'This is a major educating, national campaign targeting potential business365 users,' said Durban.
Financial Dynamics, Bite Communications and Beer Davies are the other retained agencies working across the 365 brands.