Frucor Beverages is to stage a consumer PR pitch later this year for its V energy soft drink brand.
The drink - which competes in a crowded sector against Red Bull, Virgin DT, Solstis and Coke's forthcoming Burn - is the top-selling energy drink in Australia and New Zealand. Its UK launch last April was run by Hammond Communications.
Frucor last week hired Frank PR on a trade PR brief. It is on the verge of hiring an ad agency and is understood to be planning the consumer pitch as the final piece of its marketing jigsaw.
Frank, whose account for V is led by account handler Eva Sogbanmu and overseen by joint MD Nadia Gabbie, is to use its trade remit to impress the client ahead of a possible shortlisting in the first half of 2001.
The Frank account reports to Darren Thomas, V UK marketing manager.