Rich Visions MD Mavis Amankwah said: ‘It is so important that the message gets across to hard-to-reach communities before London’s switchover dates, especially the elderly and more vulnerable who are still using analogue sets.
‘For those reliant on their TVs there could be serious consequences if they were to lose all their channels. We’re delighted that we’ve been tasked with this.’
Digital UK will use specific ethnic media channels to raise awareness, increase positivity about the switchover and promote Digital UK’s ‘Help Scheme’.
Digital UK is the independent, not-for-profit company leading the UK’s switchover to digital television.