BT Cellnet has hired two PR chiefs to lead its communications division and replace former director of corporate communications, William Ostrom.
Andrew Hawkins joins as director of corporate communications from the London Chamber of Commerce, where he was campaigns director.
He will work closely with fellow recruit Kate Wright, who has taken on the newly-created role of head of PR after a brief period as director at hi-tech consultancy The Hoffman Agency.
Both jointly replace Ostrom who, after four years, has been promoted to become communications manager at BT Wireless - of which BT Cellnet is the UK mobile network operator.
At BT Wireless, Ostrom has a remit to develop the communications function, leading an initial team of two and reporting to director of European operations, Bob Warner.
Hawkins and Wright have been tasked with developing their respective units, which will include recruitment.
Ostrom said a large part of the BT Cellnet PR strategy will be in communicating upcoming issues to the market.
'The big challenges facing the mobile industry is the introduction of third generation licences and bringing that to life in the market, using PR to explain and corporate communications to develop the business.'
Hawkins reports to Nicholas Eldred, BT Cellnet legal and business affairs director. Wright reports to head of brand and marketing, Tracy Hirth.
The London Chamber of Commerce has replaced Hawkins with the promotion of disgraced ex-Tory MP Piers Merchant, former campaign manager for Made in London.