DIARY: Eager PR beavers set sites on online relationships

New economy agency Mantra has alerted Diary to an intriguing phenomenon.

It seems there are hundreds of people in the PR industry making use of one of its clients, online matchmaking service Udate.com.

In the name of research, one member of Mantra's staff logged on to Udate one morning this week, and began 'whispering' to another Udate member.

On revealing she worked in PR, one of the people she was chatting with claimed she was the sixth PR girl he had come across that morning. It was 10am.

Naturally - in the name of research - Diary logged on to the site. When it asked a selection of members whether they had met PR people on the site, the reply came back that there tended to be 'loads'.

Why? Is it that PR people are skiving off more than other professionals? Could the long hours culture be ruining the love lives of young PR people?

Mantra head of consumer PR, Edward Waldron-Davies, said: 'There used to be a joke that PR women used to enter the profession to meet husbands. It seems that it's becoming a daytime profession as well!'

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