EDITORIAL: Switch vision on to illuminate PR

It is ironic that speakers at one of the first conferences to seriously examine the relationship between advertising and PR - including luminaries such as HHC L chairman Rupert Howell and Ogilvy UK group chairman Paul Simons - proved to be such eloquent advocates of PR. The message that came over loud and clear from the ad industry was that given the intellectual leadership, PR has the potential to become the lead communication discipline.