Bliss magazine has appointed mykindaplace.com editor Lisa Smosarski as features director.
It marks a return for Smosarski, who left Bliss as a staff writer only seven months ago. She became features editor at the teenage girls' website, rising rapidly to editor just two months after its launch in June.
She starts her new job with emap elan on 2 January. Smosarski was tempted back by editor Liz Nice following the departure of Peter Hart, who left Bliss to become deputy editor of BBC Worldwide's celebrity magazine star (PRWeek, 17 November).
Hart was features editor, and Smosarski's more elevated title reflects a wider remit, said assistant editor Maria Coole.
'She will be a very senior member of the Bliss team,' she added. 'She understands and loves the product. We are hoping that she will be a bit more proactive with celebrity scoops.'
Smosarski confirmed that she would be doing 'a lot of celebrity stuff', but said there would be a 'strong real-life and reader content'.
Bliss, which has an ABC of 287,000 and brands itself as 'the mag that makes you famous', targets 15-year-old girls.
Competitions give readers the opportunity to experience life in 'glamorous' occupations, such as modelling.
Relaunched this year, Bliss 'is very different to when I left', Smosarski said. 'It gives me a chance to be creative, to keep the magazine fresh and exciting.'
She would be involved with focus groups as well as editorial strategy, she said.
'I will be really getting in touch with readers, to get teenagers to realise they are on a par with celebrities,' she added.
Smosarski originally joined Bliss as junior writer in June 1998. mykindaplace is now looking for a new editor to oversee its team of eight.