Hong Kong: This year marked the end of the three-year domination of the Asian PR Awards by Ogilvy PR Worldwide.
Ogilvy has topped the table of overall award wins at the ceremony, organised by PRWeek sister publication Asian PR News, for three consecutive years.
This time around Shandwick assumed top place with four successes. It won the Financial and Best Use of an Event in a PR Strategy categories, as well as getting honourable mentions in two other sections.
A second surprise was the failure of Newell PR to top the technology category after doing so for the last two years.
Hill & Knowlton scooped the Best Use of Technology with its launch of US internet marketing company beenz.com.
The first-ever Network of the Year award, open to agencies with more than three offices in Asia, was scooped by Burson-Marsteller. B-M saw regional year-on-year revenues grow 42 per cent, helped by some of the biggest Asian account wins during the year, including the seven-way pitch to rebrand Hong Kong globally, and the global IR account during the restructuring of Korea's Hyundai.
Edited by Holly Williams.