Harrison Cowley has won a four-way pitch to handle the UK PR for the Royal Garden Hotel in Kensington, London.
The PR agency will implement an extensive trade, national and regional consumer media relations campaign focusing on the hotel's five-star service and facilities.
HC replaces incumbent Brighter PR, which had held the account for four years. It resigned the account, citing a conflict of interest after it was appointed by the rival Landmark Hotel.
'We will use our network of regional offices in key UK cities to secure regional coverage to complement the national coverage and raise awareness of the London venue in the regions,' said account director Carla Feather.
She will report to Royal Garden director of sales and marketing, Donna Welch, and will work closely with HC consumer director Alan Twigg.