Nkwocha & Associates has been appointed to spearhead the PR fight against malaria. It will co-ordinate PR for British-based The Vass Foundation, a charity dedicated to the global battle against the killer disease. Nkwocha director Mandie Stone will head the account, reporting to Dr Vicker Ojeanelo. Her brief is to raise the issue of malaria infection - which kills more people each year than AIDS - on the 'world's agenda'. Stone said events including fashion shows were planned and that outside PR consultants would be used for campaigns.
PUBLIC SECTOR: Nkwocha & Associates lands malaria job
Nkwocha & Associates has been appointed to spearhead the PR fight against malaria. It will co-ordinate PR for British-based The Vass Foundation, a charity dedicated to the global battle against the killer disease. Nkwocha director Mandie Stone will head the account, reporting to Dr Vicker Ojeanelo. Her brief is to raise the issue of malaria infection - which kills more people each year than AIDS - on the 'world's agenda'. Stone said events including fashion shows were planned and that outside PR consultants would be used for campaigns.
