Schwartz Communications UK has won accounts with Whatser and Lancope. Whatser is a mobile application that lets users collect their favourite places and share them with friends. Lancope is a leading provider of flow-based security, network and application performance monitoring.
Red Lorry Yellow Lorry is to handle the first UK PR initiative for video-editing storage specialist GB Labs. The campaign will start with RLYL focusing on building awareness of GB Labs' storage technology. It will also aim to educate media clients about practical video-editing storage solutions in terms of cost, speed and efficiency.
Mi Liberty has won a competitive pitch with IT integrator SecureData to promote the use of consumer technologies in the workplace. Working with tablet devices, personal smartphones and social media sites, Mi Liberty is to champion the idea of allowing employees to 'work as you would at home'. The account is to be headed by Richard Botley.
Racepoint Group has won an account with IT firm Micro Focus to handle corporate PR, IT and market sector-based work in the UK, following a six-week, two-stage pitch process. Incumbent agency Brands2Life did not repitch.
Cloud Computing World Forum (CCWF) has asked Proactive PR, for the second year running, to support its technology event. CCWF, which takes place on 21-22 June at London Olympia, will feature speakers from BP, NASA, BT, ASOS and Channel 4. The event aims to address all the major hot topics currently affecting cloud computing and software as a service industry.