Coca-Cola - indisputably the world's biggest brand - has handed its pounds 1m PR brief to Cohn & Wolfe.
The company has consolidated all its UK PR activities into C&W, dropping its long-time agency Clarion Communications after a full competitive pitch (PRWeek, 6 October).
Clarion and C&W have shared the Coke work for more than three years, with C&W focusing on brand and consumer PR and Clarion handling corporate PR and a separate account for Coca-Cola Enterprises, the bottling company used by brand owner Coca-Cola Great Britain.
C&W will now handle corporate PR for both Coca-Cola GB and CCE, brand work for both Coke and Diet Coke, and community relations issues for both.
The estimated fee income to follow from the vast brief is almost pounds 1m.
The Coca-Cola GB account reports to Andrew Coker, the firm's UK communications director.
The CCE work reports to Sally McConvie, CCE director of public affairs.
Both parts of the brief will be overseen by C&W deputy MD Jonathan Shore.
'We appreciate the hard and professional work we have had from Clarion over many years,' said Coker, who joined the company from Tesco last March.
'We want to make a step change in communications for both the brand and the company and must be more in tune with our customers to find out what they want,' he added.