Moreton will work alongside Kevin Keohane, SAS client partner and global head of brand and talent within the broader MSLGroup.
She joins from the COI, where she led employee and internal engagement projects for government departments, executive agencies and non-departmental public bodies.
She has built over 10 years of comms experience and has worked at a number of agencies including Corporate Culture, Bernard Hodes Group, Smythe Dorward Lambert, Pauffley and Omnicom.
Keohane commented: ‘Her broad experience across employer branding, employee engagement, recruitment advertising, diversity and CSR perfectly reflects the practice areas at SAS.'
SAS, established 22 years ago, has helped major international employers communicate effectively with existing and potential employees.
The agency has worked with companies such as Sainsbury’s, BP, Ernst & Young, KPMG, BT, GlaxoSmithKline and The Coca-Cola Company.