BORDER LINES: Radio Shack/MSN task GCI

FORT WORTH, TX - RadioShack and Microsoft Network (MSN) have hired GCI Group to help with the consumer launch of their store-within-a-store partnership this autumn. Jake Drake, associate MD of GCI's Los Angeles office, will oversee the RadioShack/MSN project, with support from the firm's Atlanta, Chicago, San Francisco and New York branches. GCI will handle outreach to consumers and trades, while RadioShack's in-house team will deal with analysts.

FORT WORTH, TX - RadioShack and Microsoft Network (MSN) have hired GCI Group to help with the consumer launch of their store-within-a-store partnership this autumn. Jake Drake, associate MD of GCI's Los Angeles office, will oversee the RadioShack/MSN project, with support from the firm's Atlanta, Chicago, San Francisco and New York branches. GCI will handle outreach to consumers and trades, while RadioShack's in-house team will deal with analysts.





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