In a continued bid to improve the image of the teaching profession, the Government is looking for a head of communications for the National College for School Leadership.
The College, which opens this month, is a Government initiative offering a national professional qualification for headteachers and a leadership programme for serving headteachers.
The board-level post reports to the college director Heather du Quesnay, formerly director of education at the London Borough of Lambeth, and will be based on site at Nottingham University. The rest of the communications team is yet to be appointed, and its brief will cover strategy, media relations, marketing, external relations and corporate identity.
The postholder will be involved in recruiting the media team, establishing a communications strategy, designing an identity for the body and setting up a web-based communications policy in order to build up a virtual community among headteachers across the country.
'Education is one of the Government's priorities, so the appointee will have to have a measure of political nous,' says Alison Cawley of PricewaterhouseCoopers Search and Selection, which is handling the appointment.