Feature: Voluntary services - Taking time out for sabbaticals or voluntary work could soon be the order of the day for PROs. Holly Williams reports on this growing trend
Public relations consultants don't make a habit of giving away free advice. But right now, not-for-profit work is all the rage. Press officers are doing it, corporate communication heads are doing it and even board directors are doing it. Voluntary work is a concept which is catching on fast throughout the industry.