Media: Breakfast TV - Breakfast TV seeks to break the mould - Terrestrial TV's breakfast shows are moving out of their niches in a bid to boost ratings

This week's re-vamp of the BBC's breakfast TV programming is a rare development in a relatively unchanging area of the media. Since the launch of Channel 4's Big Breakfast in 1992, the three main breakfast broadcasters have each stuck to their audience niche with only minor, cosmetic changes.

by ED SHELTON

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