Media Briefs: Premier has interior designs on-line

Contract publisher Premier Media Partners is to launch a property and home web site under the Premier Wildfire brand. Although the company refused to elaborate on the new venture, it is known to be developing e-strategy for interiors group Fired Earth. Travel remains Premier's core market, with titles such as British Airways' in-flight glossy High Life, which has an ABC of 257,000.

Contract publisher Premier Media Partners is to launch a property and home web site under the Premier Wildfire brand. Although the company refused to elaborate on the new venture, it is known to be developing e-strategy for interiors group Fired Earth. Travel remains Premier's core market, with titles such as British Airways' in-flight glossy High Life, which has an ABC of 257,000.



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