The food company claims that nearly a fifth of UK consumers regularly stock their cupboards with one of its brands, which includes Kallo Rice Cakes, Just Bouillon stock cubes and Whole Earth peanut butter.
Bondy won the account following a pitch process and begin working on the account with immediate effect. Previously, Kallo Foods has worked with Publicasity on a number of projects.
Bondy will be working on an integrated campaign including consumer and trade PR for both the Kallo brand and its product range which features rice cakes and stock cubes.
The agency will be working on Kallo Foods with creative agency Work Club, which was appointed in December 2010.
Kallo created the rice cake market when it began as a family business in 1984. Its products are sold in all major food retailers and feature widely in health food stores.