Headed up by Lucre’s group head of corporate Mark Jackson, the initiative will focus on all areas of corporate comms including stakeholder engagement, corporate positioning and CSR programme development.
The practice will primarily focus on the tech industry.
Jackson said: ‘The agency already has a number of existing high profile B2B and corporate clients and a huge wealth of talent and expertise in this area. A dedicated practice will really refine our current offering and help the agency achieve significant growth.
‘The introduction of the Lucre Influencer Panel is totally unique offering within the UK PR industry and one we feel will give us a real competitive edge.’
The practice will include a new influencer panel, which will give clients insight from five senior individuals including Hewlett Packard’s UKIMEA marketing director Tina Green and Maturity marketing director Kimball Baile.
The launch of the B2B and corporate practice comes one year after the commencement of Lucre’s dedicated social media practice, Lucre Social.