Gartner is currently in the middle of a pitch process to replace Text 100, which is working out the remainder of its contract. Text 100 will not be repitching.
Gartner senior manager for PR Laurence Goasduff confirmed the pitch and said: ‘We reached a point in the relationship where it was appropriate to open a competitive bidding process.'
The agency will continue to work with Gartner in a number of other international markets.
Text 100 managing consultant Dan Baxter said: ‘We are incredibly proud of what we have achieved together over the past four years, and look forward to continuing our work with Gartner in other countries.’
Agencies thought to have been invited to pitch include Racepoint, Nelson Bostock, Brands2Life and Ruder Finn. Three agencies are expected to be shortlisted this week.
A new agency is expected to be appointed next month, which will be required to promote Gartner to the technology industry.
The process is being overseen by VP of corporate comms Andrew Spender.
Goasduff declined to reveal the fees. When Text 100 was appointed in 2007, the brief was worth around £120,000.