Border Lines: Minick seeks out European agency
HAMBURG - Mobile service provider Minick is staging a pitch for an international media relations and PR brief. The firm, which is a subsidiary of the Swiss Distefora Holding, is seeking an agency with a pan-European profile to handle PR in Germany and media relations work in The Netherlands, Sweden, Italy and Switzerland. Minick head of PR Heiko Biesterfeldt said: 'It would be an advantage if the agency had a presence in these target countries.' The agency's main task will be to raise Minick's profile in the European press.