Border Lines: B&P gains control of net-based firms

MILAN - Barabino and Partners (B&P), ranked as number one Italian firm in this year's PR Week European league table, has acquired the controlling interest in three e-commerce companies in a deal totalling nearly pounds 1.6 million. The firms are video broadcasting and web design firm EOS, advertising and new media agency New Red, and on-line and off-line photographic agency New Photo. The acquisition, through B&P Multimedia and led by MD Luca Barabino, forms part of a strategy to achieve a strong positioning and growth in on-line communications.

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