Public Sector: CDR to aid Sue Ryder Care relaunch
Sue Ryder Care has hired Citigate Dewe Rogerson Financial Services to work on the upcoming rebranding and relaunch of the charity. The CDR team will also assist with media relations, strategic support, events and issues management. Headed by Richard Stephenson, the CDR team will work alongside Steve Thomas, Sue Ryder head of marketing and communications and with Martin Newman of Prophecy PR, the charity's retained PR agency. CDR's sister agency Citigate Albert Frank already handles the charity's advertising.