Healthcare: The Week in Healthcare

Road wins skincare brief

Road Communications is to provide PR support for problem-skin brand Salcura. The agency won the retained account following a three-way pitch and will be running a 'word-of-mouth' campaign using social media and a blogging programme.

Ogilvy Group UK has launched Ogilvy Digital Health, a consultancy combining its healthcare comms division, Ogilvy Healthworld UK and digital team Ogilvy Action. The new division is led by managing partners Caroline Howe and Simon Stebbing.

Communications Management's health team has won a five-figure retained PR brief with InHealth, the UK's leading independent diagnostics provider. The firm works in partnership with primary care trusts across the country, running a range of diagnostic services including MRI scans, ECGs and ultrasounds.

The Meningitis Research Foundation has called in Fishburn Hedges to review its comms strategy. The move follows significant developments in both treatment for and education about the disease since the foundation was formed 22 years ago.

For breaking healthcare news, go to prweek.com/uk and click on healthcare

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