Red Cross hands comms brief to Fishburn Hedges

Fishburn Hedges has won a brief from the International Committee of the Red Cross to advise on a communications strategy to promote the protective status of the emblems of the red cross and the red crescent.

Fishburn Hedges has won a brief from the International Committee of the Red Cross to advise on a communications strategy to promote the protective status of the emblems of the red cross and the red crescent.

The strategy will form the basis of a campaign to promote the ICRC's protective status to an audience of global opinion leaders and groups involved in international conflict. FH joint managing director Marc Moninski will head the agency's five-strong team.

The team will work alongside the ICRC's head of marketing and campaigns unit Robert Dempfer and a team from FH's parent company AMV.BBDO headed by Justin Doherty.

FH will lead AMV.BBDO's co-ordinated programme. It reports to ICRC head of communications division Yves Daccord in Geneva.

Dempfer said the FH pitch was successful because of the group's obvious ability to recognise from the outset 'that any communications activity must be informed by the need to place protection and security as the over-riding concerns,' as well as the importance of the ICRC's reputation as a key element in its ability to operate.

The agency is also associated with the process relating to the proposed introduction of an additional protective emblem.

'Our challenge is to help the ICRC build on its work promoting the principles of protection for both its own people and those with whom it works,' Moninski said.

The pitch, which was a joint one with AMV.BBDO, won over 15 other international agencies.

- FH has hired Luke Blair as a consultant. He was previously at the Design Council, where he held the title of media relations manager. He will focus on public affairs at FH.





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