CIPR revises social media guidelines as it unveils blog portal for PR firms

The Chartered Institute of Public Relations (CIPR) has launched updated social media guidance for the PR industry as it unveils a new blog space for PR firms

Jane Wilson: Revised guidance for using social media includes core principles and best practice
Jane Wilson: Revised guidance for using social media includes core principles and best practice

The guidance has been revised to include core principles, best practice and legal considerations to take into account when developing and implementing communications campaigns that include social media.

It comes as the CIPR launches The Conversation, a portal which allows the PR industry to view posts made by PR firms via their own websites.

A CIPR spokesman said: 'Syndicating your personal or company blog is an easy process, allowing the wider PR community to find your content, find your personal, business and consultancy profiles, and respond to your news and points of view. Everyone is welcome to register themselves and their organisation.'

Revisions to the social media guidance were overseen by the CIPR social media panel. CIPR members and the wider profession were also consulted.

CIPR CEO Jane Wilson said: 'With the balance of power between consumers and brands and the traditional routes to target audiences rapidly changing, the PR profession is in the unique position to lead the way.

'In this constantly innovating environment we have updated our guidance, to keep members informed and up to date on how they can best incorporate new developments in social media into their communications strategy.'

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