The London borough of Tower Hamlets has rebranded its most senior communications post for the third time in as many years.
The council is currently looking for someone with experience of PR in a large organisation to fill the newly-created marketing and communications post.
The hunt for a senior PRO follows the redundancy of former head of media and PR, Peter Davies, at the end of last year after less than 18 months in the job.
Prior to that Tony O'Regan, now running his own PR company Renaissance, was head of communications at the council from 1995-1998, but the role was abolished and he was consequently made redundant.
Tower Hamlets declined to comment on the changes.
The new post has arisen out of the council's ongoing structural and strategic review, conducted by the Government's Improvement and Development Agency which works with local authorities advising on change and sharing Best Practice.
In the interim the council's PR team has been led by acting head of press Belal Ahmed, reporting to head of operational services Gary Watson. Chief press officer Julian Scantlebury is on long term sick leave.
The new postholder will report directly to chief executive Eleanor Kelly.
Currently on maternity leave, her post is being covered by director of education Christine Gilbert.