Coca-Cola and Diet Coke up for UK pitch

Will you take the Pepsi challenge? Or is Coke it? This is the choice which could be facing several consumer PR agencies, as Coca-Cola GB confirmed it would be holding a pitch for its Coca-Cola and Diet Coke brands, and corporate PR in the UK.

Will you take the Pepsi challenge? Or is Coke it? This is the choice which could be facing several consumer PR agencies, as Coca-Cola GB confirmed it would be holding a pitch for its Coca-Cola and Diet Coke brands, and corporate PR in the UK.

The news comes hot on the heels of Britvic announcing the UK consumer PR for Pepsi and Tango is up for grabs (PR Week, 15 September).

Incumbents Cohn and Wolfe, which handles Coke's consumer PR, and Clarion Communications, working on corporate, are both in the running for the work.

However, at least one - if not both - of the agencies will lose out as Coca-Cola seeks to appoint a single agency to work across the entire brief.

Jackie Cooper PR's work for Lilt, Fanta and Sprite is not affected by the review.

Andrew Coker, communications director said the process was 'at a very early stage' - although conflicting rumours suggest there may already be a shortlist drawn up.

It is thought Coca-Cola executives were present at last week's Marketing Forum, and may have been talking to various agencies.

Coker said the company was looking for local, creative talent, foremost.

'We want the most creative people to work on our communications,' he said.

He is keen for the new agency to promote Coke's extensive community involvement.

The review is being undertaken separately from the pounds 40 million review of Coke's ad agencies as PR works from a different budget.

Last year Coke was criticised for its ineffective handling of PR surrounding the Belgian contamination crisis.

Interbrand's annual survey of the world's biggest brands suggested that this year, Coca-Cola was in danger of being knocked off the number one spot for the first time, by Microsoft.



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