Funded by Chime Communications, Open Health was launched in January 2011 by former global CEO of Huntsworth Health, David Rowley and is billed as the first channel and discipline neutral agency in the health communications sector.Lane Earl Cox will be rebranded as Open LEC with Matthew Baker, formerly deputy MD of LEC, resuming the role of managing director.
The acquisition will see Baker reunited with former Huntsworth Health colleagues David Rowley, Sandy Royden and Marcus Perry and he will also take a partnership in Open Health.
Mike Lane and David Earl, founder members of LEC will become consultants to the business.
Rowley, founding partner of Open Health said: ‘LEC are a well known and respected agency and together we form a team with amazing expertise and experience ready to face the challenges of healthcare communications.’
Established in 1993, LEC is one of Europe’s leading healthcare advertising agencies, having worked on brands including Lipitor, Losec and Prozac.
In 1997, LEC launched Athena, now an independent healthcare meetings and events, medical education and PR agency.