Brandnation has been tasked with raising the profile of the three CW salons, the salon team and the art team. The agency will also to manage the salon’s involvement at events and launches on key dates in the London calendar.
PR for Charles Worthington’s product range will remain in-house.
The agency will promote the brand via key events such as London Fashion Week, seasonal themes, profile stories and salon masterclasses.
Account director, Eva Frankel said: ‘Charles Worthington Salons are at the forefront of the hair and beauty industry, with over 20 years experience providing exceptional client service and treatments. We’re looking forward to working together with the art team to create an exciting calendar of hair news and features throughout 2011.’