Posted by Dominic Bradbury
2 April - An article in The Independent reports that the storming of upmarket grocer Fortnum & Mason was the result of a simple Twitter hashtag, which simply caught on and was picked up by the small minority of protesters who were intent on protesting anything but peacefully. Top Shop, which was also ransacked, is just metres from our offices ...
GOOGLE +1 ANYBODY?
Posted by Matt Basford
31 March - Google has introduced the +1 button. The world as we know it changes forever. Or does it? Besides bloggers and the Google watchers, will anyone actually care? Given Google's stumbles with social to date, there is reason to be cautious about calling +1 the internet's next revolution. But if you work in PR, digital marketing or social media, it may have a very big impact ...
Posted by Claire Dunford
30 March - Opinion seems to be a key buzz word in the social web of 2011. Brands have latched on to how opinion can spread like wildfire through the online social sphere, and tapping into opinion is where Quora got social media predictors very excited. If social media is not about broadcasting and getting your message heard, but rather about listening and responding to your followers and brand advocates, then surely the best way to engage your most vocal of your fans is to ask them for their opinion?