Healthcare: On the Agenda - Blood monitor can aid NHS resources

In a nutshell

The NHS could save £880m a year if a new blood-flow monitor is adopted for use in major surgery, according to guidance published by health watchdog NICE last week.

About the device

Deltex Medical's CardioQ-ODM accurately measures changes in the rate of blood circulating around the body, which is essential to ensure the right amount of blood gets to all the vital organs. ODM is suitable for more than 800,000 relevant operations a year in England and can be used in all major surgery.

What does NICE say?

The findings show that using ODM saves about £1,100 per patient, reduces the length of hospital stay on average by two days per patient and can reduce complications by 50 per cent. The guidance says the technology could save the NHS more than 1.6 million bed days each year.

PR strategy

The healthcare team at Hanover worked with Deltex Medical to promote the device. Working with the NICE press office, Hanover set up an exclusive with the BBC that allowed the story to be covered before the guidance was published. A press release was issued to the national and regional press, embargoed until 30 March.

Media coverage

The BBC's Ten O'Clock News included the story in its opening headlines on 29 March and gave a three-minute report. The following day, BBC Breakfast also covered the story. The FT ran a piece on page 4 (30 March) and the story was covered by the Mail Online.

1.6m - The number of bed days that could be saved each year

£880m - The amount that could be saved each year by the NHS.

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