In London, the 'Yes' campaign sent out leaflets that featured the black poet alongside five white celebrities. But on leaflets sent elsewhere, Zephaniah was replaced by Tony Robinson. Faced with mounting criticism, a spokesman said: 'We have a number of endorsers and we vary them on our leaflets.'
HOW I SEE IT - BIENEOSA EBITE, MD, BRIGHT STAR PR
The removal of Benjamin Zephaniah's image from Yes to AV posters featured in Sussex and Cornwall was a poor error in judgement and handed an easy PR win to No to AV campaigners.
In the many articles written about the fiasco, Yes to AV campaigners have been unable to articulate a rational explanation for their decision, which leaves an open space for the No to AV campaign to fill in the gaps.
The bottom line is that it is not enough for political campaigns to be inclusive when it comes to reflecting modern Britain; they must also be consistent in their approach to inclusiveness. The Yes to AV campaign has failed on both counts. As a result, the campaign is generating media coverage based on the inadequacies of its creative execution rather than actual policy; an unequivocal own goal - MISS.