The Institute of Directors has appointed Caroline Dyer as director of communications for its Enterprises division.
The professional association for company directors appointed Dyer late last year from consumer and business-to-business agency Noiseworks.
In her new role, Dyer reports to the MD of IoD Enterprises and CEO of the body's e-business site iod.com, Andrew Main Wilson.
Dyer spent more than four years at Noiseworks, servicing clients including Hewlett-Packard and Lotus Development. Prior to that, she worked at auctioneer Bonham's.
The twin focus of her newly-created communications director post is to promote iod.com, set to launch later this year, and to handle promotion of the body's new corporate facilities.
Before Dyer's appointment, the top PR post at IoD Enterprises was head of PR. It has been vacant for almost a year since the departure of incumbent Judy Osborn.
Dyer will aim to drive young entrepreneurs to the 54,000-member organisation.
She will be involved in promoting the IoD's new Juice Bar - in contrast to its traditional Pall Mall dining facilities - which was designed by Red or Dead founder Wayne Hemingway.