EdenCancan will look to use the UK fashion press to increase awareness of the LA-based brand among British consumers and drive sales in the country.
Nick Fulford, MD at EdenCancan, said: ‘These are exciting times for the brand, which has strong growth and diversification plans for the UK. This appointment is a great fit with our own fashion PR credentials.’
Gulsen said: ‘EdenCancan presented us with a solid strategy for our expansion in the UK. With their strong fashion, celebrity experience and contacts it was an obvious choice to handle the campaign, which we think is going to be a huge hit with customers.’
SuperTrash has 1,000 stockists globally and is available in 200 outlets including Selfridges, My-Wardrobe.com and ASOS in the UK.
The account will be headed up by senior account manager, Julia Demetriou.