EdenCancan takes SuperTrash UK brief from Good Results

SuperTrash, the US fashion brand, has moved its UK PR account from Good Results PR to EdenCancan as it steps up its British profile.

Supertrash: Handed EdenCancan UK brief ahead of nationwide sales drive
Supertrash: Handed EdenCancan UK brief ahead of nationwide sales drive
The agency was appointed directly by the owner of SuperTrash, Olcay Gulsen, without a competitive pitch.
 
EdenCancan will look to use the UK fashion press to increase awareness of the LA-based brand among British consumers and drive sales in the country.  

Nick Fulford, MD at EdenCancan, said: ‘These are exciting times for the brand, which has strong growth and diversification plans for the UK. This appointment is a great fit with our own fashion PR credentials.’

Gulsen said: ‘EdenCancan presented us with a solid strategy for our expansion in the UK. With their strong fashion, celebrity experience and contacts it was an obvious choice to handle the campaign, which we think is going to be a huge hit with customers.’  

SuperTrash has 1,000 stockists globally and is available in 200 outlets including Selfridges, My-Wardrobe.com and ASOS in the UK.

The account will be headed up by senior account manager, Julia Demetriou.

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