Taffe said: ‘The ASA’s work cuts across a wide range of high profile and, often, sensitive issues and the communications department is at the forefront of the debate.
‘Given that the ASA has just taken on a bigger online remit, it’s an exciting time to lead the team as we continue to communicate to business and consumers about our role keeping advertising legal, decent, honest and truthful.’
As part of senior management, Taffe will oversee a comms, marketing and public affairs team of seven, responsible for promoting advertising self-regulation.
Taffe joined the ASA in 2004 as policy and public affairs adviser and was subsequently promoted to comms and policy manager where she managed the organisation’s media and stakeholder relations activity.
Prior to joining the ASA Taffe spent five years as a consultant at Portcullis Public Affairs.
ASA chief executive Guy Parker said: ‘Lynsay is a great addition to the senior management team. Her knowledge of the ASA and our stakeholders is second to none and her enthusiasm and communications expertise will be crucial in this role.’