Shorthose Russell wins five-figure Thai Airways retained account
Shorthose Russell, through its travel specialist arm Paul Gogarty Communications, will work to raise the profile of the airline in the UK and build stronger links with the travel trade.
The agency was selected in a two-way pitch process, following Thai Airways’ decision to move the account from incumbent, London-based Bacall Associates.
The airline employs nearly 25,000 people worldwide, and operates out of Heathrow in the UK.
Pete Joyner, Shorthose Russell’s head of PR, said: 'We are now able to compete on equal terms with the big London travel PR specialists.'
Other clients of Shorthose Russell include Wyndham Worldwide, Hoseasons, The National Trust, Visit County Durham, and Thorpeness and Aldeburgh Hotels.
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