DIARY: PRWeek raises its hands to Johnson King release

How do we make our dull client-win story sexy? This was obviously the question hi-tech agency Johnson King staff were asking themselves having recently picked up the UK and German PR account for Reef.

Reef obviously means many things to many people. Some people think it's a type of knot, or a ridge of coral. Others may think of it as an alcopop, or even a rock band.

In the case of Johnson King, Reef is actually a European e-business software company. But knowing that in itself may not send the story onto PRWeek's front page, the agency sent us the above photo, captioned 'Johnson King wins Reef account, a company offering a solution to dynamic e-business management, NOT guitar-based indie rock.'

Thanks for clearing up any potential misconceptions, and keep up the good work.

Australian Stieve De Lance, who failed for six months to find work in the UK PR industry (PRWeek, 1 December 2000), has taken a full-time position at PR21. She tells us her faith in the PR industry is restored.

Edited by Jennifer Whitehead.

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