Posted by Paul Sutton
28 March - Two things happened to me last week that have given me further belief if it were needed (it wasn't, by the way) that social comms is the way forward for marketers. First, I read a fascinating study by Webtrends, which revealed that 68 per cent of the websites of the Fortune 100 companies are experiencing a significant decline in traffic. And second, I carried out an experiment in a client seminar that turned sceptics into believers ...
ARE BLOGS NECESSARY?
Posted by Mark Suster
27 March - Blogs. We all read them to get a sense of what is going on in the world. By definition, if you are reading this you read blogs. But should you actually write one if you're a start-up, an industry figure (lawyer, banker) or VC? Absolutely. This is a post to help you figure out why you should write and what you should talk about.
TWITTER IN MAINSTREAM
Posted by Neville Hobson
22 March - Yesterday, Twitter marked the fifth year since co-founder Jack Dorsey sent the first tweet. As part of that date-marking, Twitter launched a new website, discover.twitter.com, that's a focal point for enabling you to learn about how others use Twitter. On the website is a new video that is another marker - Twitter is now very much part of the mainstream. This isn't the type of aspirational video you might expect.