Technology: The Week in Technology

Brands2Life lands Gemalto account., an online designer homeware retailer, has appointed Gough Bailey Wright. The agency has been briefed to raise awareness of the site among its target audience, as well as to drive sales. Gough Bailey Wright originally worked on a campaign to increase sales for the brand in 2009.

Bell Pottinger North has been drafted in to manage a comms campaign for B3 Future Technologies, which manufacturers equipment for fibre optic broadband networks. B3 has a manufacturing operation in Manchester as well as facilities and consultants in Europe, the Middle East and Far East, supporting customers including BT, Eircom and Telefonica. The campaign will be overseen by the agency's director John Butters.

Gemalto, the digital security firm, has brought in Brands2Life to promote its ongoing social media programme. The work will see the agency develop venues for social media and design and develop Gemalto's new corporate blogging website.

Cistall, a US-based company that develops computer gaming screens and gadgetry for use in the hand-held computer market, has employed Crest PR to boost its UK presence using social media.

Evoco has handed a UK brief to Aspectus PR.

Based in West Yorkshire and established in 2007, the wind turbine firm specialises in the development of small-scale wind turbines for farmers, smallholdings and homeowners. Aspectus' task will be to raise the company's profile in the trade press and to educate target markets on the multiple benefits of harnessing wind power.

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