Lansons buys digital stake

Lansons Communications has bought a 25 per cent stake in a social media agency run by the ex-head of Toyota's digital comms.

The financial agency is stepping up its digital offering with the investment in Cubaka, founded by Simon Rutherford, former Toyota head of digital. As part of the deal, Tony Langham, Lansons chief executive, will take a position on the Cubaka board, while the agency will relocate to Lansons' offices but keep its independent branding.

Langham said the investment allowed the agency to attract a higher quality of social media strategist than it would by creating a such a function in-house. Clients at the agency include Toyota, Lexus and Davina Peace.

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