Haircare products firm Schwartzkopf & Henkel has hired Mason Williams on several briefs worth in excess of pounds 200,000.
The consumer brief includes brands such as Supersoft, Country Colors and Henara. Previously, MW has worked on the launch of Re-Nature for Schwartzkopf, dying football manager Terry Venables' grey hair to its former colour during Euro 2000.
Schwartzkopf marketing manager David Dawson said it was because of the Re-Nature initiatives that the agency was invited to pitch for the work.
The consumer account was previously held by Fuel PR.
As well as the consumer PR brief, the agency will handle crisis management - the first time it has been done externally. MW will also launch a website for Schwartzkopf's parent company Henkel.
MW has also extended its relationship with Compass UK Roadside Division. It adds to its work for Granada Road Services by winning a brief for Travelodge, Little Chef and Harry Ramsden's.