The Royal Shakespeare Company has appointed its first director of press and public affairs. He is Roger Mortlock, formerly director of corporate affairs for the Community Service Volunteers charity.
Ian Rowley previously held the most senior PR position, with the title head of press and PR. He left the RSC last year (PRWeek, 16 June 2000), to be director of public affairs at Warwick University.
As well as being the first director-level appointment, Mortlock is the first to take on a public affairs role. The reason for this is a feasibility study the RSC is undertaking, looking at redevelopment of its Stratford-upon-Avon theatres. Mortlock will lead the public consultation - which will include everyone from local residents and audiences, to the Arts Council - on the proposals, as they emerge. Brunswick also works on the RSC's public affairs, on a pro bono basis.
Mortlock will also oversee media relations, PR, and take charge of raising the RSC's profile overseas, especially in the US. He reports to new managing director Chris Foy.
One of the reasons the title was upgraded was the 'terrific job Ian Rowley did getting people to recognise the importance of communications', according to Mortlock.
He said: 'The Royal Shakespeare Company is one of the best-known arts brands in the world and one of Britain's major cultural exports. They appreciate that communications needs to be at a higher level.'
Before joining the CSV, Mortlock spent four years in senior press and public affairs roles at the Royal College of Nursing.