AMV Advance may have a hard time topping coverage of last year's National Television Awards, when Judy Finnegan inadvertently revealed her brassiere.
The PR agency has been hired by Indigo Television to promote the awards, with a consumer, trade and corporate PR brief.
Group PR director Lucinda Evans, who recently joined from Barclays, leads the account, reporting to Indigo executive producer Kim Turberville. Fees are thought to be low - barely reaching five-figures.
A three-pronged campaign will follow. AMV Advance will launch the voting - the awards are decided by the public - promote the shortlist announcement and work on the event itself, which takes place in October.
Last year's awards were handled by the MacLaurin Group, which worked on them for four years.
AMV Advance is the 18-month-old PR division of Abbott Mead Vickers.BBDO.